Did you know? IMSA is one of the most influential sports car racing brands in the world, and one of the largest sanctioning body's in the world, and has the most engaged fans in all of sports car racing?
IMSA is home to multiple professional racing series and is also a NASCAR owned property. IMSA produces highly popular and intense action through the most exhilarating sports car racing in North America. IMSA and their racing series are considered one of the most attractive live event properties for the coveted 29-54 demographic.
From the showroom to the speedway, the Continental Tire SportsCar Challenge is IMSA’s showcase for the latest in American-made and imported high performance sports cars, coupes and sedans straight from the dealer showroom floor. With modifications permitted only in the area of safety and competition, the Continental Tire Challenge is home to the same cars seen on streets and highways around the world every day. Racing takes place in two classes, Grand Sport (GS) and Street Tuner (ST), with the series running a 10-race schedule in tandem with IMSA's WeatherTech Championship.
The Lamborghini Super Trofeo series is the ultimate in luxury and high end racing with one of the most iconic manufacturers in the world. The series boasts some of the best in luxury VIP hospitality and high end action not offered elsewhere. As one of three Super Trofeo series worldwide, the Lamborghini Super Trofeo North American series is entering is fourth season under the IMSA banner. The series provides the perfect first race experience for professional and amateur drivers in the 620-horsepower Huracán Super Trofeo LP 620-2, the first purpose-built race car by Lamborghini. Each of the six event weekends includes two 50-minute races, culminating at the Lamborghini World Finals in December.